Eight Things Better Than Free, Mnemonic Acronym
I want to always remember Kevin Kelly's Eight Generatives Better Than Free. When your product can be copied a million times with the press of a button, these are things you make money from. I renamed them in order to make a mnemonic anagram. Mnemonics work better if there is something slightly odd or arbitrary about them, because that attracts attention. So "friend" is misspelled. If I make something that can be digitized, I need a SHARP FREND. Support / Help "The software is free, but the documentation is $10,000." Access "Get your content in the format you need, on the device you want, anywhere you are." Real "Trust that this is not a fake file substituting a virus, like you might get from file sharing." Personal "Get a backstage conversation with the artist, and/or your custom version of the product."
Find / Recommendations "The reason publishers, studios, labels, and other aggregators will never disappear." Embodied "Get podcast archives on a beautiful CD as a gift or collector's item." Now "Don't wait for when it shows up on file sharing, a long download, one missing block from a logged-out peer." Donations "Give because you love it and want the artist to continue."
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